2012 was a year of change in social media.

Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides toward making global marketing simpler.

Now it's time to integrate these updates swiftly into your marketing strategy.

We're already a quarter-of-the-way into 2013, so take this time to learn about these updates, and make the rest of this year the time when your business cracks social media. We'd like to help out by sharing the 21 biggest updates and advancements from 2012. Review them to help make the difference you've been waiting for in your social media strategy.