PRESENTERS: Linda Crawford,
EVP & GM of Sales Cloud at salesforce.com and Mike Volpe, CMO at HubSpot
Linda is the Executive Vice President and General Manager of Sales Cloud. She has worked in the software industry for more than 25 years and is a visionary leader who has inspired her teams to drive innovation in the enterprise and customer success. At salesforce.com, she is helping customers transform into Social Enterprises. In her previous salesforce.com roles, Linda also led sales operations, sales strategy, and productivity.
Mike joined HubSpot in early 2007 as the company's fifth employee and currently serves as chief marketing officer. He heads HubSpot's lead generation and branding strategy through inbound marketing, including blogging, search engine optimization, video marketing, and social media.
WHO SHOULD VIEW?
Marketing professionals and business owners seeking experience related to sales and marketing alignment.
TECHNICAL REQUIREMENTS: Internet connection and speakers/headphones
For questions about the webinar please check our Frequently Asked Questions.
Companies with strong sales and marketing alignment achieve higher revenue growth than those with weak sales and marketing ties. So how do you build a methodology that supports such an alignment?
View this webinar to learn how you can establish an effective alignment between your sales and marketing departments. Linda Crawford, EVP & GM of Sales Cloud at salesforce.com, and Mike Volpe, HubSpot's CMO, will walk you through the five steps of building a sales and marketing powerhouse. The two leaders will share lessons based on established internal practices as well as analytical insights from both HubSpot and data.com.
During this 60-minute webinar, you will learn how to: