Free Webinar
DURATION: 60 minutes
SPEAKERS: Lauren Vaccarello, Senior Director of Online Marketing at salesforce.com and Karen Rubin, HubSpot's Marketing Product Manager.

Lauren is the Senior Director of Online Marketing at Salesforce.com where she focuses on developing cross channel strategies that bridge the gap between awareness and demand generation. Lauren is a member of the Google Tech Advisory Council and a frequent conference speaker at SES, eMetrics, SMX, and Online Marketing Summit.

Karen Rubin is the marketing product manager at HubSpot, an internet marketing company whose visionary efforts have changed the nature of internet marketing for small and medium businesses. Karen is also the co-host of the Marketing Update on HubSpot TV, a weekly video podcast about marketing and social media trends.