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Practical Guide to Building a Killer Content StrategyNo matter what each business day or week brings, there's one thing on every inbound marketer's to-do list: create new content. But not just any content will do. You need to create relevant, valuable content. Yet figuring which topics and content types to use is difficult.

Take the guesswork out of your content planning and start using a finely tuned and successful strategy that is custom made for your audience. This guide will teach you how to do just that by giving you actionable advice, including how to:

  •  Understand Your Audience
  •  Map Content to the Buying Cycle
  •  Build an Editorial Calendar

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