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Advertising
Planning Kit

A guide featuring advertising strategies for every platform, plus insights from HubSpot’s CMO and an advertising case study

Join thousands of professionals using this resource.

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Plan better ads

You can’t wing advertising—you need to plan it.

Identifying your audience. Picking your platform. Creating ad creative and copy. It can feel overwhelming to build out advertising campaigns, let alone picking the right strategy. Thankfully, we dived into digital strategies and use cases for the most popular advertising platforms within our Advertising Planning Kit.

Not only that, but we teamed up with HubSpot’s Chief Marketing Officer, Kipp Bodnar, to provide critical insights into the future of advertising. Plus, you’ll find a case study from our branding team, which you can use to inspire and inform your advertising strategy. With our Advertising Planning Kit, you’ll find everything you need to pick the best advertising platforms for your business.

Frequently Asked Questions (FAQs)

HubSpot's advertising plan kit and guide will help you execute your advertising campaign. It includes how to identify what product or service to feature, where and when to advertise, which audience to target, the cost of advertising in various media outlets, and some low-cost options for those on a budget.

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There are a lot of things that go into creating a marketing plan. These are just some of the items you should include when making your own:

  • Executive summary
  • A mission statement
  • Goals
  • Content standards
  • Situation analysis
  • SWOT analysis

Absolutely!

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

A marketing plan is a business document that outlines the strategies for implementing and executing an organization's marketing efforts. It typically includes information about product, price, promotion, place (distribution), packaging, positioning and people.

A marketing plan is a written document that sets out the goals and objectives of an organization's marketing activities and often includes:

  • Description of your product or service
  • Market analysis (including size, growth rates, demographics)
  • Marketing goals
  • Objectives (what do you want to achieve?)
  • Pricing details (who pays for what?)
  • Advertising plan (where are you going to advertise?)

Advertising Planning Kit