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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.


How to run a competitor analysis

A marketer's guide to discovering your competitors' strengths and weaknesses

Outshine your competition's strategy with competitive analysis.

  • Whether it is due to a lack of time or a lack of understanding, many brands fail in the competitor analysis department. Yet, without routine competitor analysis, you’re missing out on valuable insight that could actually help your growth.

  • And if you think that scanning all of your competitors' social media platforms and websites daily counts as competitor analysis, think again. While that exercise is a great starting point, it doesn’t give you all the stats you should know.

  • Our ebook shows you how to run a competitor analysis in the most efficient (and easy!) way. To be clear, we’re not discussing how to replicate your competitors’ every move. Rather, we lay out how to learn from analysis and catapult your own success.

What you'll learn:

  • Identifying direct and indirect competition
  • Determining the metrics you'll be comparing
  • Performing simplified SWOT analyses
  • Discovering information collection tools
  • Setting up organized tracking sheets
  • Analyzing your results and creating a plan

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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