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Industry Best Practices For Outsourcing B2B Content Development

Outsourcing can solve content resource problems

eBook: Industry Best Practices For Outsourcing B2B Content Development

Most business professionals recognise that a constant flow of content is essential for building brand awareness and generating leads. Relevant, timely content will generate quality leads.
However, many smaller businesses simply don’t have the internal resources to produce the levels of content required to sustain marketing campaigns. A way around this is to outsource content production to agencies or freelance writers.
Download our eBook to find out ways to ensure your content requirements are met when you outsource, learn how to build and maintain good relationships with freelancers, and much more.

What's in this offer?

  • How to ensure your contractor conveys the right message to your target audience
  • Tips on how to communicate effectively with your freelancer
  • Tips on why you shouldn't simply opt for the cheaper option
  • Advice on scheduling your content
  • The importance of outlining the overall concept of a piece of content, particularly to new writers
  • Ways in which you can make sure that the same content style and voice is maintained
  • How to decide whether to outsource to an agency or individual
  • Best practices for building long term relationships with your writers

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