In this beginner-friendly guide, learn the basics of digital marketing, and explore different marketing channels that can help you reach your ideal customer.
A buyer persona template to help you target the right audience
Resources to help you conduct competitive analysis
A step-by-step guide to get started with text message marketing
Effective uses for email marketing that resonate with audiences
Paid search ad tactics you'll be bookmarking
And so much more!
Tools and strategies to help kickstart your digital marketing plan, all in one handy guide.
This guide helps you establish the groundwork for what we call inbound marketing—tactics you can use to attract, convert, close and delight visitors to your website, social media pages, and blog. Every part of your digital marketing is a great opportunity to learn something—so it’s all about starting small, testing, learning, and growing over time.
We’re going to take you through the easy-access ways to get started, from making the most of search engines to buying your first online ads. All the channels will be familiar to you—Facebook, Twitter, Google, email, text messaging, and your own website, but we’ll give you the steps you need to feel confident you’re testing and investing in the way that’s right for you and the growth of your business.
Templates and examples will be there to help you get started as you read—you'll want to bookmark this for your digital marketing strategy plans.
Continuing education in marketing is crucial for a career pivot, promotion, or just keeping up with the industry. Luckily you don't have to get a university degree when there are other affordable free online courses: HubSpot's Inbound Digital Marketing Course Plus Official Certification, Google Online Marketing Challenge, WordStream's PPC University, and Social Media Quickstarter Digital Marketing Course.
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If you're a small business owner and you're looking for free digital marketing tools, this download is for you. We'll show you how to use SEO basics and an audit tool to rank higher in search engines, set specific marketing goals that will get your business noticed, perform competitive analysis to help you stand out from the competition, and find the right marketing channels for your business to reach your intended audience of potential customers.
Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!
This in-depth guide includes information on: SEO basics, SEO auditing, goal setting, buyer persona templates, brand auditing, competitive analysis, text message marketing, email marketing, and measuring and reporting on analytics.
Best-in-class companies use these actionable tips and checklists to improve their customer loyalty and retention, and build on their teams' processes.
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