50 Facebook Ad Examples We Actually Clicked

A Facebook ad headline should be short, descriptive, and actionable. It might be as simple as "Learn More," but could also be as detailed as "Get Your Free Sample" to pertain to what you're advertising.

The most successful Facebook ads are the ones that use visuals – particularly video, which has an average click rate as high as 3.4%. Explore 50 of the best Facebook Ad examples we've ever seen with this free guide.

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1. Write ad copy that is less than 125 characters.
2. Write a headline that is less than 25 characters.
3. Write a link description that is less than 30 characters.
4. Write a display URL that is less than 30 characters.
5. Add your image, video, or GIF.

The average click rate of a Facebook ad is 0.90%, however, this statistic will vary drastically by industry, audience, and ad type. For example, video ads on Facebook can see an average click rate as high as 3.4%.

Absolutely!

Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Facebook ads are absolutely worth the investment in 2021. Since Facebook has 2.8 billion monthly active users there's no shortage of potential eyes on your ads on Facebook.