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The Grateful Dead. Rock legends. Marketing pioneers.

marketing lessons from the grateful dead

Basketball legend and Grateful Dead fan Bill Walton, with Brian Halligan and David Meerman Scott, co-authors of the new book, Marketing Lessons from the Grateful Dead, discuss effective marketing strategies from the Grateful Dead.

The Grateful Dead adopted a controversial role in the music industry: their business model was built on live concerts rather than album sales. As they nurtured an active and collaborative community, the Dead pioneered many social media and inbound marketing concepts, now used by businesses across all industries.

View this free webinar to find out what marketing lessons your business can learn from the most iconic band in history.

This webinar will cover:

  • How the Grateful Dead phenomenon mirrors the world of inbound marketing
  • Why social media marketing is about losing control
  • How cultivating a community around your brand is more effective than pushing people to buy your product
  • How to encourage online communities to share your content

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Webinar Detals

Former NBA player & Grateful Dead fan: Bill Walton
Co-authors David Meerman Scott & Brian Halligan

Bill Walton
Bill Walton was named as the inaugural inductee into the Grateful Dead Hall of Honor. He is a former sports commentator and and was named one of the 50 greatest basketball players of all time. Bill describes the Grateful Dead as some of his teachers.

David Meerman Scott

David Meerman Scott is a best-selling author and marketing strategist, inspired by the unorthodox marketing approach of the Grateful Dead.


Brian Halligan

Brian Halligan, HubSpot CEO and Founder, is a marketing visionary and an acclaimed author. He is fascianted by the creative branding of the most iconic band in history.