Presenters: Kipp Bodnar, Inbound Marketing Manager, HubSpot and Jeffrey L. Cohen, Social Media Strategist, Radian6
Kipp Bodnar is an Inbound Marketing Manager at HubSpot and co-author of The B2B Social Media Book.

Jeffrey L. Cohen is a Social Strategist at Radian6 and co-author of The B2B Social Media Book.
Who should view:
Marketing professionals interested in using social media marketing to generate more leads. No technical experience required.
Technical Requirements: Internet connection and computer speakers
Social media marketing works for B2B. Leads generated from social media offer an advantage over traditional cold-leads being used by many B2B sales teams. Learn how to start generating B2B leads with social media tools, including LinkedIn, Twitter, and Facebook, on this free webinar.
In this webinar, Kipp Bodnar and Jeffrey L. Cohen, the co-authors of The B2B Social Media Book, teach you how to use social media to drive real business results.
In this 60-minute webinar, Kipp and Jeff will provide insights and tactics to: