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How to Use LinkedIn for Business Marketing


  • Part 1: How to Optimise Your LinkedIn Profile

    LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences. LinkedIn IS today’s professional networking. This guide will show you how you should be optimising your LinkedIn profile for success.

  • Part 2: How to Use LinkedIn For Networking

    Networking in real life has always been a huge part of professional life. But with people relying on the digital world for more and more business and personal tasks, it’s no wonder that networking has moved online too. This guide will show you how to create strong connections with like-minded professionals, thought leaders, and industry peers.

  • Part 3: How to Use LinkedIn For Your Business

    Whether you’re a marketer or a business owner, it's essential to understand all the opportunities that LinkedIn provides for companies. This chapter is divided into 5 different sections (Company Pages, Showcase Pages, LinkedIn Groups, and LinkedIn Advertising), each of which are cornerstones to the successful use of LinkedIn for business and marketing.

In this kit, you'll discover:

  • How to set up and optimise your personal LinkedIn profile (complete with a visual guide from LinkHumans)
  • How to network and connect with others on LinkedIn
  • How to use LinkedIn to market your business
  • How to create optimised images for your profiles using free templates

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Download Your Free Kit Now

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