Webinar Details
Duration:60 minutes, including Q&A
Speakers:
Guy Kawasaki is the co-founder of Alltop.com, an online magazine rack of popular topics on the web, and a founding partner at Garage Technology Ventures. Previously, he was the chief evangelist of Apple. Kawasaki is the author of ten books including Enchantment, Reality Check, The Art of the Start, Rules for Revolutionaries, How to Drive Your Competition Crazy, Selling the Dream, and The Macintosh Way.
Dan Zarrella, author of The Social Media Marketing Book and The Facebook Marketing Book, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices.
Who should attend:
Marketing professionals interested in optimizing their social media presence. No technical experience required.
Technical Requirements:
Internet connection and computer speakers for audio.
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In his newest book "Enchantment" Guy Kawasaki demonstrates the power of "bringing people to your story, instead of bringing your story to people."
That is every marketer's dream--to be able to draw people in and pique their interest in a product or a service. That dream is a step closer to reality with the interaction opportunities created by social media.
View this webinar with globally recognized thought-leader Guy Kawasaki to learn how you can use social media to enchant people.
In this free webinar you will learn:
- The pillars of enchantment
- How to effectively use Twitter for business
- How to monitor people's posts and increase interaction
- How to share good content that gets you heard
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