Lead nurturing is a crucial part of any effective marketing strategy. If you’re not managing your leads properly, you are wasting your time, marketing resources, and money.
Workflows take lead nurturing to the next level. As one of the most powerful tools available to marketers today, workflows enable you to build stronger relationships with your leads, send higher quality leads to your sales team, and save more of your time as a marketer.
Going Beyond Email: How to Use Workflows for Better Lead Nurturing, the advanced edition in our lead nurturing ebook series, will explain how to use workflows to optimize your marketing funnel and convert more leads to customers.
In this 49-page guide, you'll learn: