Seth Nichols has nearly 20 years experience in the B2B and B2C media industry and is currently the owner and CEO of Longitude Media, a B2B trade magazine publisher in Boston. Seth has driven digital strategies and managed organizational challenges within traditional magazine publishing organizations since the earliest launches of B2B trade websites.

Previous roles include VP Digital Media for Questex Media, Director of Media Enterprise Services for Amazon.com, and CEO of CMP Media Internet Group (now UBM) where he oversaw the strategic development and management of over 100 trade websites.

John Yedinak is the President of Aging Media Network, a publisher of business to business publications and events that include Senior Housing News, Reverse Mortgage Daily, and Home Healthcare News.

He has been asked to speak and serve on committees at conferences around the world focusing on retirement trends and housing challenges. These events include the Mortgage Bankers Association, European Financial Marketing Association, National Reverse Mortgage Lenders Association, and more.

Chad Pollitt, a decorated Veteran of Operation Iraqi Freedom and former Army Commander, is VP of Audience and Cofounder of Relevance, an online publication solely dedicated to helping marketing and communications executives solve their online content visibility challenges.

Named a Top 20 CMO Influencer and Top 5 Content Marketing Thought Leader, Chad also authored "The Content Promotion Manifesto."

Rick Kranz has 30+ years of business management experience. He is a bit of a serial entrepreneur having built many varied companies.

His specialties include inbound marketing, sales management, and most recently helping publishers utilize HubSpot to grow sales, subscriptions, and increase revenue from their online advertisers.