Social media sites are important assets for businesses; they enable businesses to get found and engage with potential buyers on the web. With over 400 million people on Facebook, this is really a social media tool for connecting with people and expanding your business network. Marketers have an opportunity to use Facebook to expand their online footprint, spread awareness of their brand, and engage with customers directly to build a community. It can be difficult to figure out what you can do, and how you should do it, and it can be quite a feat to convince your CEO that Facebook or a larger social media strategy must be incorporated into your marketing plan. Arm yourself with the right knowlegde and metrics - download this ebook to learn everything you need to know about using Facebook for marketing to drive real business results.