Learn to Build & Manage an Agile, Modern Marketing Team

HubSpot's free Kit 'Building a Modern Marketing Team' provides a bevy of resources to help you structure, hire, develop and activate a high performance marketing organization.  Use this kit to learn:

• Why marketing teams are implementing 'agile' in their marketing
• How to structure a team that's aligned with your marketing objectives
• Who to hire and how to develop existing marketing talent

Building a Modern Marketing Team Kit contains:

• Agile Marketing Overview (PDF) - "Today's Marketplace Moves Fast: Is your Marketing Agile?" is a short overview of the concepts of using agile or scrum in marketing.  (2 Page PDF)
• Agile Marketing Presentation (PDF) - "Go Agile or Go Home: Using Agile in Marketing" covers basics of how to use agile project management to make your marketing efforts: fast, focused, prioritized & predictable.  (16 Slides)
• Go Agile Workshop Discussion Guide (PDF) - Use this workshop guide to explore the concepts of agile for a project or a team.  Brainstorm how you might pilot agile and if successful, move on to a full sprint plan. (2 Page PDF)
• Agile Sprint Planning Template (Excel) - This excel-based sample sprint plan is a starting point to plan and manage your first sprint.  This document also includes a simple glossary of agile terms. (1 Modifiable Excel Template)
• Sample Modern Marketing Team Org Chart (Powerpoint) - Successful marketing teams are closely aligned to the sales funnel they help to fill.  Check out this sample organization chart to see how some companies are lining up job responsibilities with business outcomes.  (2 Page PDF)
• Modern Marketer Infographic (PDF) - "The Modern Marketer" is a fun and informative graphical representation of the talent profile marketing leaders should be hiring into their high performing teams. (1 Page PDF)
• Inbound Marketing Hiring eBook (PDF) - "Hiring in the DARC Ages" is a chapter from the critically acclaimed Inbound Marketing book that will help you hire the right modern marketers who: are Digital Natives, are Analytical, have Reach and are Content Creators.  All the things you need to build your rockstar team. (1 Chapter PDF)
• Modern Marketer Interview Questions (PDF) - This quick cheat sheet includes core questions every marketer should ask of their potential co-workers to build a stellar modern marketing team. (2 Page PDF)
• Transforming Your Marketing Team (Video) - This 30 minute video featuring Mike Volpe, HubSpot CMO, discusses how hiring, agile and experiments play a role in the modern marketing team.  Get inspired!