PR has transformed drastically. Old tactics don't work and you need to change.
The old approach of using a paper press release and distributing it in hopes of snagging coverage is, essentially, useless. Media outlets work at rapid speed, constantly striving to the most relevant and newsworthy content out there.
So how do you garner media coverage?
Use newsjacking to reach large new audiences! Newsjacking is the process by which you inject your ideas or angles into breaking news, in real-time, in order to generate media coverage for yourself or your business.
To help you find your way into the media, we're sharing a free excerpt from bestselling author David Meerman Scott's book, Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.
Download this free chapter to get your business started on newsjacking, and watch the media coverage roll in.The results will surprise you.