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Successful Selling for Agencies

View all on-demand sessions and download follow-up resources below

Thanks again for registering for the Successful Selling for Agencies Webinar Series, brought to you by Google and HubSpot. If you're not registered for the entire series, you can do so here. Below you'll find a list of each session, its recording and follow-up resources.

On Demand Sessions

Successful Agency Selling Introduction: Position Your Agency for Growth

Original Broadcast Date: December 1st, 3PM ET
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Take the Agency Grader
Webinar Description: The world of agency sales is changing. Learn how to use the new guiding principles of agency selling to adapt and form longer-lasting and deeper client relationships.

Running a Top Notch Exploratory Call Part 1 - The Exploratory Call Discussion Guide

Original Broadcast Date: December 8th, 3PM ET
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Webinar Description: The Exploratory Call is the first scheduled meeting in the sales process. It’s an opportunity to discover your prospect’s needs and begin determining if you can help. However, running an effective Exploratory Call is not easy. In this session, we’ll share your roadmap to better Exploratory Calls - the Exploratory Call Discussion Guide.

 

Running a Top Notch Exploratory Call Part 2 - Using the Exploratory Call to Excite & Qualify

December 15th, 3PM ET

In this session, we’ll dive deeper into the Exploratory Call by reviewing how to excite and qualify your prospects. When you excite your prospects, you spark enthusiasm and open communication. When you qualify your prospects, you determine need and timing. Join us as we share how to do both better by providing tips, tricks, and examples. 

 

Learning Lab #1: Using the Agency Grader

January 12th, 3PM ET

Ever wonder how your agency practices compare to other agencies across strategy, sales, delivery, marketing, finance and HR? You can now anonymously compare your systems, process, and tactics against other Google Partners and  agencies.

Take the Agency Grader, then join us for this live interactive lab where we’ll review sample results and share how you can use your results to improve your agency’s growth.

To view this session, visit this session's Google Event page. 

Proactive Prospecting: Stand Out and Connect with Prospects

January 19th, 3PM ET
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Proactive Prospecting Playbook
Agency Grader

According to TOPO, a sales process research and advisory firm, less than 24% of sales emails are opened and call-back rates on voice mails are less than 1%. In this session, we’ll share how you can reverse this trend using targeted outreach and a proactive prospecting approach that aims to help. We’ll walk through a number of examples.

Learning Lab #2: The Connect Call - Open the Sales Conversation & Book the First Meeting

January 26th, 3PM ET
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Connect Call Playbook for Agencies
The Agency Marketing Tips Guide - aka Give & Get Your Way to Better Calls

In sales, the Connect Call is your opportunity to make a first  impression on your prospect -- the first time that you're catching them live on the phone. Your goal is to start a dialogue and schedule a first meeting. So, what should you say? Join us for this live interactive lab as we role play the Connect Call in multiple scenarios and share the soundbites to help you have better Connect Calls and schedule more appointments.

 

Webinar Presenters

AMArjun Moorthy, HubSpot

Arjun Moorthy is VP Business Development and Channel Sales Program at HubSpot, the inbound marketing software leader that provides integrated tools for marketers to generate and manage leads online. Arjun oversees the company's strategic partnership efforts, particularly with large software companies and distribution partners.

 

DWDavid Weinhaus, HubSpot

David Weinhaus leads Partner Sales Enablement at HubSpot. In this role, he has trained thousands of agencies to sell more and better marketing engagements - and to more retainable clients. Prior to his current role, David was in direct and partner sales with HubSpot for 5 years. David is a multiple time HubSpot Sales President's Club winner.

 

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Jennifer Snyder, Hubspot

Jennifer Snyder is a top performing HubSpot sales representative. She has sold hundreds of marketing engagements directly to clients as well as through her work with marketing agencies. Jennifer's sales superpowers include setting prospects at ease, determining mutual fit, and closing.

 
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