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HubSpot Solutions Partner Resource Center

Your home base for all solutions partner resources.

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Featured Resources

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Product Resources

Dig into partner-specific product resources to help you use, market, sell and service everything HubSpot.

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Tiers & Benefits Guide

Learn about our program's tier requirements and the benefits available by tier for solutions partners in 2024.

Program Sales Rules

Program Sales Rules

Get an overview of the operational details of being a solutions partner, including how commissions and tier credit works.

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INBOUND24

Don't miss out on all the exciting things at INBOUND. As a partner, we've created this centralized page with key dates to be aware of.

Now Live: A new partner resource portal with improved search, discoverability, and access. Learn more about how to get access.

Learn More
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Partner Program Calendar

Get a view into 2025 programs, campaigns, and events. See an event you want to register for or a new certification? Check the description for the link to learn more. For those who want to see all these events and programs on their own calendar, simply subscribe to this calendar.

Note: only solutions partners can subscribe to the calendar

Get ready for migration of customers to the seats-based pricing model in 2025

Learn More

Program Resources

Tier Dashboard

Within your partner account, you can view your current tier status, median of your app usage across accounts and Partner Certification status in a clean, easy to consume dashboard.

2024 Tiers & Benefits Guide

Learn more about the benefits you’ll amass as you progress in tier level. You’ll also find resources to help you build powerful inbound experiences for your clients and differentiate as a trusted, qualified partner.

Solutions Partner Tier Badges

Use your tier badge in places like your website and email signature to differentiate and show your certified expertise with HubSpot.

Client Management Dashboard

Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products.

Event, Press and Brand Promotional Guidelines

Review our guidelines if you’re looking to hold an inbound marketing-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements.

Setting Up Your Solutions Directory Profile

Create a listing in the HubSpot Solutions Directory to get found by your next new client. The directory allows you to showcase your areas of specialization by industry, geography, certifications, client reviews, and more.

Solutions Partner Certification

In this certification, you’ll learn everything you need to know to get started as a partner, including program requirements, benefits, and resources. You’ll learn how to use your partner tools, how to work with HubSpot and much more.

Partner Sales Rules

Get a practical guide on the operational details of being a solutions partner, including the ways you can partner with HubSpot to earn commission and credit towards tiering.

People Support

All solutions partners have access to a partner development manager (PDM), your single point of contact at HubSpot that helps you connect with other teams. The PDM’s responsibilities span across your entire business including, assisting with strategic planning, achieving growth plans, developing new business objectives, growing your install base, and aiming to ensure you build a successful Hubspot practice with the right accreditations and certifications.

How Tiers and Points Work

HubSpot’s Tier Points Program has been designed to recognize your business’s strengths as you grow through tiers. You progress through tiers by earning sold and managed points. As you’d expect, sold points are earned by selling to new or existing customers (Sold points can also come from increases in a customer’s subscription that don’t come from deals, like discount changes at renewal), and managed points are earned by servicing your existing customers.

Program Code of Conduct

This page is intended as a simple guide to the official code of conduct for the Solutions Partner Program. All participants in the Solutions Partner Program are required to agree to the HubSpot Solutions Partner Program Agreement and remain in compliance with these terms as part of the Agreement.

2024 Solutions Partner Feedback Interest Form

Throughout 2024, HubSpot will have opportunities for solutions partners to share their feedback on our products and our partner program.

Training & Development

Product Resources

Dig into partner-specific product resources such as our ‘How to Sell’ pages and competitive comparisons to help you learn, position, sell and service the latest HubSpot features. Find resources such as pitch decks, customer-fit, feature one-pagers, demo videos, and more.

Academy Lessons and Certifications

HubSpot's Academy provides useful lessons and certifications that help you and your customers become experts in skills both on HubSpot and off. Partners have access to exclusive certifications in-app under the partner section.

Learning Paths

Learning paths are combinations of HubSpot Academy certifications, courses, and lessons hand-picked by our experts to prepare you for your next role, career, or business move. This includes learning paths for sales reps, digital marketing strategists and account managers.

Seismic for Platinum+ Partners

Note: We're sunsetting partner access to Seismic on December 13, 2024. We're planning to roll out a dedicated partner enablement platform in Q1 2025, so stay tuned!

Agency Unfiltered Podcast

Our biweekly web series and podcast features interviews with solutions partner owners around business operations, growth, and scale. Subscribe, watch and learn from your peers on what has worked to make their business successful.

Selling with HubSpot

Sales Rules

Get a practical guide on the operational details of being a solutions partner, including the ways you can partner with HubSpot to earn commission and credit towards tiering.

Revenue Share Forms

Step by step instructions on completing all the paperwork required to earn revenue share. You can fill out and submit your ACH/Wire Form and W-8/W-9 tax form through the Documents Center located in Account & Billing in your HubSpot account.

Deal Registration

Deal registration is a custom-built tool that removes friction in the selling process and creates a shared deal that syncs between your portal and HubSpot’s. A shared deal is the deal record that's created in both the partner's and HubSpot's CRM when a deal is registered. You can register a shared deal in one of three ways: through a banner on the partner dashboard, on a contact or company record, or by converting an existing deal in your CRM.

HubSpot Sales Process & Frameworks

It's important for partners to understand the HubSpot sales process, so you can better align your selling motions with HubSpot. Get helpful resources for each stage of the sales process and learn to co-sell with HubSpot.

Overview of Partner Commissions

Review frequently asked questions about partner commissions. This page will help you understand how commissions are calculated and how you can review your estimated commissions in your HubSpot account.

HubSpot Presales Support

The HubSpot Presales team is here to help reps and partners sell better in order to increase adoption, usage and client retention. Learn more about this resource and how to leverage it.

Demo Account

Every partner is provisioned a free enterprise demo account with the ability to upload dummy data to use on your sales demos

Marketing Hub Enterprise Trial

Use a 30-day free trial to implement HubSpot Marketing Hub Enterprise for your client or prospect so they can experience its value first hand.

Industry Vertical Resources

Find helpful resources on 16 different verticals and how HubSpot can help them grow. You can customize the slide decks (make a copy first).

Servicing with HubSpot

Objectives-Based Onboarding

This certification offers a deep dive into becoming a strategic advisor, project manager and, growth planner when executing the Objectives-Based Onboarding.

Client Management Dashboard

Get a portfolio view of your book of business with real time data and actionable insights into how your clients are performing. With timely alerts and notifications, you’ll know exactly what’s happening throughout the lifecycle of your customers, across all products.

CRM Migration with Trujay

CRM migrations are complex and critical to a clients success. Have a vetted partner, like Trujay, oversee the migration for you. They’ll run the entire process, and can also assist with data clean up, migrating custom objects, and full-service CRM implementation.

 

Technical Consulting

Managing multiple customers means managing multiple use cases. It can be difficult to know the nuanced solutions for every scenario. With Technical Consulting, you can bring your technically complex questions to a HubSpot expert and receive guidance on deploying HubSpot software for your customers.

Developer Community

If you're looking for the best one stop place to send your development team, check out the developer community. Here you'll find links to developer documentation, academy courses, and upcoming events.

Getting Access to Client Accounts

Need free access to your clients’ accounts to set up and manage their portal? Use the client access management tool in your partner tools along with the partner admin permission set.

Get Help From Partners

HubSpot has a thriving ecosystem of experts with various specialities. Looking to outsource a project for a client? Find a partner to collaborate with.

Building Your Brand With HubSpot

Partner Marketing Central

You put a lot of time, resources and effort into delivering high quality services to your clients. This doesn't always leave you time to market your own business and build an inbound pipeline. Find partner-ready campaign kits and marketing briefs in the new 'partner marketing central.'

BrandFolder Official Digital Assets

Find Solutions Partner Hub official logos, images, and brand assets with usage guidelines within this collection on BrandFolder, the home for digital asset management.

Marketing Library Listing [Gold+]

Tiered partners are eligible to contribute marketing offers and templates to HubSpot’s Marketing Resource Library. Generate leads by hosting your content in the go-to resource center for marketers worldwide. All content will be reviewed for quality control and must be original to your business, not created from white-labeled content.

Impact Awards

Get the recognition you deserve for all your remarkable client work. Apply quarterly for an Impact Award for a chance to be recognized by HubSpot and stand out from the competition. All partners are eligible to apply. Submissions are accepted in the form of a case study, which you can then use to spread your expertise with new prospects.

HUGs Leadership Opportunities

HUGs are a free program we run to help our customers make the most of HubSpot. Many of them are led by solutions partners who help us inspire and educate our customers. We encourage partners - with guardrails - to provide additional products and services to existing customers in their user group.

Event, Press and Branding Promotional Guidelines

Review our guidelines if you’re looking to hold an inbound marketing-themed event, promote your partnership with HubSpot through a press release or blog, or are interested in using HubSpot brand elements.
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Become a Certified Trainer

The HubSpot Certified Trainer Program enables you to teach inbound and HubSpot with support from HubSpot Academy, helping generate more revenue for your business. Use password: HubTrainer23 to access the link below.

Networking & Community

Partner Facebook Group

Join the discussions in our private HubSpot Partner Facebook group. Share knowledge with your partner peers, get help from like-minded experts in our program and hear the latest on HubSpot.

Partner Slack Group

If you're not yet a member of the HubSpot Partner Slack group, request access here to join the conversation with other partners and HubSpotters.

Partner HubSpot Community Group

Join the private space in the HubSpot Community for solutions partners and providers to connect and learn from each other through topic boards and discussion threads. Use this space to collaborate on new ideas and stay up to date on HubSpot.

Developer Community

If you're looking for the best one stop place to send your development team, check out the developer community. Here you'll find links to developer documentation, academy courses, and upcoming events.

Developer Slack Group

Whether you are just starting out developing on the HubSpot Platform or you are a seasoned expert, the developer slack is for you. We have channels covering APIs, Email, Local Dev using our CLITemplatesThemes and more. 

Faces of the Partner Program