SEO KitThis kit is designed to help you learn how to use SEO to get found online and generate more leads and customers for your business.

Our free SEO Kit gives you the tips and tricks you need to understand the search landscape, optimize your website, get found by qualified prospects, and convert higher percentages of them to leads and paying customers.

This SEO Kit contains the following:

  • SEO: The Past, Present, and Future
  • On-Page SEO Template
  • A Practical Guide to Improving SEO with Google+
  • 10 SEO Mistakes to Avoid During Your Next Website Redesign

7 Ways that You May Already be Sabotaging Your Current SEO Efforts

1) Putting on the Black Hat

Marketers and business owners with the best intentions may still be doing things like keyword spamming in the comments section of a popular websites, or even buying links to get some quick wins for their site. Avoid those unsavory methods altogether, and be vigilant about only investing in white hat tactics.

Yes, content creation and link building the right way takes time and effort, but that doesn't mean that time and effort isn't worth it. Consider the alternative: engaging in some not-so-great black hat SEO.

2) Failing to Focus on Quality Content

It's not uncommon for marketers to spend too much time focusing on making their websites look fancy -- who wants to look at some plain-looking site, right? While I love looking at a sexy site, as a user, I'd rather have access to one of the core component needed for great SEO: Quality content.

Why does quality content matter for your SEO? Because quality content gets shared. It gets linked to. It keeps people on your site longer. It keeps people coming back for more. And these are, conveniently, also the signs to search engines that your site is worth surfacing in their SERPs.

3) Stuffing (or Obsessing Over) Keywords

Even if you're new to SEO, you oughta know by now that Google recognizes sites that use keywords with care (meaning judiciously) above ones that jam-pack them into their pages (meaning ... well ... a lot more than judiciously).  It's just not a wise decision for marketers to stuff as many keywords as possible in their content. There was a time when using many-a-keyword in your blog posts and landing pages was a big plus. Today, though, Google is all about getting high-quality, pertinent, and useful content to the tops of its search results pages.

That's why it's more advantageous for marketers to stop obsessing over keywords, and instead, start thinking about topics. Topics are things readers might want to, well, read. Keywords are what search engines read. Think about content that's reader-friendly, and I think you'll find that the keywords (and search authority) will naturally follow.

4) Giving Up On Off-Page SEO

A lot of marketers can get nervous about off-page optimization, because it feels totally out of their control. But there's plenty you can do that's within your control!

For instance, are you getting guest posts published to -- and building relationships with -- reputable sites? Are you posting regular and relevant content to your social channels that people will want to share? Are you investing in quality on-site content that people will want to link to, like seminal how-to guides or interesting thought leadership pieces?

The benefits you'll reap for having a comprehensive off-page SEO strategy -- even if it's not 100% in your control -- will reap considerable benefits for your overall SEO.

5) Not Sharing Regularly on Social

Social signals are only gaining in importance in Google's search algorithm, and it makes sense. Think about the old inbound link analogy -- it's like a vote for your content. Well, it's no different with social shares. The more someone shares your content on social media, the more votes it's getting in Google's eyes.

6) Failing to Keep Up With Search Algorithm Changes

Falling behind on the algorithm updates can leave you inadvertently practicing some outdated SEO that, at its best, does nothing for you -- and at its worst, actively penalizes you.

7) Trying to Do Too Much

More is better. Right? Not when it comes to SEO campaigns.

Do you really want to track the progress of, say, 200 keywords? And then try to fit them all into your 20 monthly blog posts? That seems a little aggressive -- and usually results in a lack of focus, and efforts spread too thin for any real impact.

Instead, focus your efforts on a smaller mix of keywords -- let's say 20 or so -- with a nice mix of head terms, long tail terms, and quick wins. It's a more sustainable way to approach SEO, and makes it more likely you'll actually see some success from all that hard work!

Still have questions? We have answers.

1) What is SEO?

SEO stands for search engine optimization. It refers to techniques that help your website become more visible in organic search results for the people who are looking for your brand, product, or service via search engines like Google, Bing, and Yahoo.

2) What's the difference between organic vs. paid results?

Organic results are the results that appear in search engines, for free, based on an algorithm. Paid -- or inorganic -- search results appear at the top or side of a page. These are the links that advertisers pay to appear on different search engines.

3) What are meta descriptions and do they still matter?

A meta description is the text that appears below your page in a search engine result that explains what the page is all about. In this example, the meta description is "Learn the elements needed to write a comprehensive blog post in just 9 easy steps."

Meta descriptions still matter, just not in the same way they used to. They used to be a place to optimize for keywords so crawlers would know more about your page contents; now, it's more important you write something compelling that makes readers want to click so you can improve conversion rates from SERP results to your website.

4) Should I optimize my domain name to include keywords?

Your primary domain should not include a keyword just for the sake of keyword optimization -- that can actually hurt your SEO. If your company name happens to have a keyword, that's fine, but don't go buying inboundmarketingsoftwarebloggingsocialseoemailautomation.com. Get what I mean?

5) How do I know when I’m using the right number of keywords on a page?

Unfortunately, I can't tell you an exact number that is the "right" number of keywords on a page, mostly because that's the wrong way to think about keyword optimization.

There's no keyword density you should be aiming for -- in fact, using a keyword too many times can result in penalization due to "keyword stuffing." Just keep the reader in mind, and only use keywords when you need to. You'll find enough natural opportunities to include keywords that you won't even have to worry about reaching an arbitrary number.

6) What’s the difference between internal and inbound links?

Internal links are links on a page on your site that go to another page on your site. Inbound links are other websites that link to your content. Both are valuable for SEO.

7) How many internal links do I need on each page of content?

Just like you should avoid stuffing too many keywords into your content, you should avoid stuffing too many links into your content. Only include them when it improves the reader experience.

8) Do I need to know code to do SEO myself?

You do not need to know how to code for every element of search optimization. There are some more advanced SEO tactics that you will need a basic understanding of code for, but it isn't necessary for every part.

9) What is robots.txt?

This is a page that gives search engines information about the pages a company wants indexed or crawled. You can find this page by doing to YOURDOMAIN/robots.txt.

10) What is the sitemap.xml file?

This file is an index of all the pages on your site. It's a quick reference for search engines of content that you want indexed.

11) What is the difference between indexed and crawling?

When search engines look through the content on your website, they are crawling your site. As they crawl your site, they index content that will appear in the search engine. However, an important thing to remember is that not all content is indexed. Search engines pick what content they will and won't index as they go through the crawling process.

12) How can I see what pages are indexed?

It's as easy as typing in site: www.YOURDOMAIN.com to find the pages on your site that are indexed.

13) Why do you need alt text on your images?

Search engines cannot read images, but they can read text. The alt text helps them figure out what the images are all about. Plus, if a page doesn't load for some reason, people can still find out what the image is by reading the alt text.

14) How long does it take to see results from SEO?

There are a few different factors that will determine how quickly (or slowly) results will come. This list includes, but isn't limited to:

  • How much content you create
  • The quality of the content
  • How the content resonates with your audience
  • If you're a big or small site with strong or weak domain authority

A large site could possibly see results in a couple of days if a search engines is crawling their site regularly. Smaller sites will most likely take longer because they get crawled less frequently. Wait at least a week, but probably closer to a month, before you consider changing your SEO strategy -- a bit longer if you're brand new to SEO.

15) What's a good goal to set for your SEO?

When you think about your goal for SEO, don't just think about the top of the funnel and how many more visits you're getting to your website. Think about your full marketing funnel and how much quality traffic you're getting to your website.

Are the people who are finding your website through SEO actually qualified prospects for your business? If not, does it really matter that the traffic to your website has increased?

As you create your goals, consider what general traffic vs. quality traffic means to you. Set goals not just based on traffic, but based on the entirety of your marketing funnel.

Now you are ready to dive deep into developing a SEO strategy. Fill out the form on the right to get started.

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