Last year, Google AdWords generated $32.2B of revenue. While this number is appealing -- what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? What about best practices for managing the associated costs?

Use this free template to effectively answer these questions, and streamline the process of making AdWords campaigns.

This excel template will help you:

• Organize campaigns through every stage of the marketing funnel
• Easily record all ad variations, keywords, and destination URLS
• Manage all campaigns through one easy-to-use template