Rather than making email obsolete, widespread use of social media has in many ways made email an even more powerful marketing channel.
First off, social media usage actually makes consumers even more engaged with their email inbox. Plus social media users are likely to share their email-delivered content with their personal networks. Thats additional juice for email campaigns.
In the new eBook The Definitive Guide to Integrating Social Media and Email, find out how to:
Start making email and social media complementary marketing channels, and boost your campaign ROI.