We hear this often: Social media has introduced windows of opportunity for brands to improve their business. What we don't hear is what is behind that window
It's time to open those curtains and unveil that opportunity: context.
Our marketing and sales conversations lack context – real, human context. Social media is where that context can be discovered.
The future of social media is using context to personalize our conversations by focusing on people, not profiles.
Download our this guide to learn how to personalize your conversations. We'll cover:
- The social part of marketing: database growth
- How to grow your following & find influencers
- The value of social context in your overall marketing & sales strategy