DURATION: 60 minutes, including Q&A
SPEAKERS: Jim Sinai, Senior Product Marketing Manager, Data.com and Dan Zarrella, Social Media Scientist at HubSpot.
Jim Sinai has worked at Salesforce.com for two years as a leader for Product Marketing for the Data.com products. His past experience in sales and business development at both large and small companies helps give Jim a unique insight as to how both sales and marketing can benefit from Data.com. Jim holds a BA from Brown University and an MBA from the Stanford Graduate School of Business.
Dan Zarrella, author of The Social Media Marketing Book, is an award-winning social, search, and viral marketing scientist. Dan studies social media behavior from a data-backed position enabling him to teach marketers scientifically grounded best practices
Marketing is all about working smart: finding what works, what doesn't, and planning actions accordingly.
When it comes to lead generation, the things that move the needle and yield big results include:
Learn about these aspects of lead generation in our on-demand webinar with Data.com's Sr. Product Marketing Manager, Jim Sinai, and HubSpot's Social Media Scientist, Dan Zarrella.
View this webinar to hear groundbreaking mixed-methods research that uncovers the real data and science behind lead generation, including findings from surveys, focus groups, and quantitative analysis of huge databases of analytics and landing page data.