The biggest mistake marketers make with Twitter is not realising its full potential as a way to bring in more revenue. In fact, 36% of marketers have acquired a customer via Twitter
Join Anne Mercogliano, Marketing Manager at Twitter, and Laura Fitton, Inbound Marketing Manager at HubSpot in this three part workshop to learn how to build your Twitter presence, engage with your audience, and generate quality leads and customers!
After attending this workshop series you will be able to:
MEET YOUR SPEAKERS:
Anne Mercogliano leads the integrated marketing efforts for Twitter's SMB ads platform. Her mission is educating and empowering all businesses find success on Twitter. Prior to this role she was a business and brand strategy consultant working on new market and product entry and advertising strategy for businesses topping the Fortune 500 list to small start-ups. Anne has an MBA with a concentration in strategy and decision sciences from Duke University's Fuqua school of Business and her BA from Mount Holyoke College.
Laura Fitton, HubSpot's Inbound Marketing Evangelist, previously co-authored Twitter for Dummies and founded oneforty.com. Laura is credited with convincing Guy Kawasaki and thousands of tech execs that Twitter would have real business value. She founded the first Twitter for Business consultancy, Pistachio Consulting, in 2008 and has been speaking professionally about the business use of Twitter since 2007.