On Demand: Unify Your Database to Drive Digital Revenue

As a publisher, you have a lot of data—but it probably lives in multiple, siloed systems. You have no way to synchronize these disparate systems into a single, united profile to truly understand your audience members.

You need a unified database.

In this live webinar, we’ll discuss the impact of your disconnected audience data, how to build a foundation through a unified database, and four distinct strategies for increasing audience engagement and driving digital revenue—all with examples from publishers like you.

You'll learn helpful strategies like:

• How to personalize content to your audience members
• How to target subscription offers
• How to ensure your editorial focus reflects your audience interests
• How to align audience interests with advertiser offers

WEBINAR PRESENTERS:

Katie Carlin is an Inbound Marketing Specialist on HubSpot's Media team. She specializes in helping media companies engage with their audiences, generate advertiser ROI and create new revenue streams using inbound marketing.