• HubSpot

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HubSpot House at SXSW


Join enterprise GTM leaders for an all-day drop in exclusive experience where AI transformation meets SXSW inspiration.

Drop in between SXSW sessions or post up all day for technical consultations, peer roundtables, professional headshots, and strategic convos over coffee & bites with executives who have proven AI success. 

Featured Speakers: Kipp Bodnar (CMO, HubSpot), Chloe Tambe (Director, AI Transformation, HubSpot) and more! 


This event took place on March 16, 2026

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This event has taken place. Thank you to everyone who joined us in Austin during SXSW! See what's coming next and find a HubSpot event near you.

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March 16th 2026

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Featured Content Sessions

RSVP on our form above to secure your spot and choose the sessions & workshops you'd like to join
11-Feb-22-2026-09-25-57-1747-AM

8:00am - 9:30am

From Pilot to Practice: Leading the Human Side of AI Transformation 

Speakers: Kipp Bodnar, (CMO, HubSpot) and
Patrick Damer (VP Growth Marketing, Arcis Golf)

Grab breakfast and hear Kipp and Patrick chat on leading the human side of AI transformation. Drawing on HubSpot’s internal learnings and Arcis’ journey scaling from startup to billion-dollar portfolio, this fireside explores how leaders align people, systems, and data to move AI from pilot to practice.

Format: Fireside Chat + Breakfast. Limited 45 spots.

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12:00pm - 2:00pm

Lunch & Learn: Breeze AI

Speaker: Lauren Ryan, HubSpot Solutions Engineer

Is Your CRM Ready for AI or Already Obsolete? Lauren Ryan, HubSpot AE and a HubSpot Executive will chat through how to optimize AI in the new landscape. Come enjoy a lunch spread and learn about HubSpot AI capabilities and use cases.

Format: Panel + Lunch. Limited 45 spots.

Additional Programming

Workshops, roundtables, lounge space and mixers for enterprise GTM leaders 
9-Feb-22-2026-09-25-57-0685-AM

10:30am - 11:00am

Fueling the Future: Powering AI with Unified Data 

Hosted by: Ali Somner, Principle Solutions Engineer

Explore actionable strategies to attain data health & the impacts it will have on your business. This session is designed for leadership teams looking to move beyond "data bottlenecks" and manual wrangling toward a unified, high-velocity growth engine that powers AI & business decisions.

Format: Workshop. Limited 15 spots.

8-Feb-22-2026-09-25-57-1856-AM

11:30am - 12:00pm

Eliminating the Guesswork: How AI Drives Predictable Pipeline and Forecast Confidence

Hosted by: Nigel Chimwaza, Principal Solutions Engineer

Elevate your strategic decision-making with advanced AI integrations that eliminate volatility and instill absolute confidence in your HubSpot revenue projections

Format: Workshop. Limited 15 spots.

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2:00pm - 2:30pm 

AI Hype to Revenue: How HubSpot’s AI Helps Enterprise Marketers Win the Attention War

Hosted by: Lauren Ryan, Senior Solutions Engineer.

Lauren educates how HubSpot's Marketing Hub AI solves their biggest challenge of cutting through noise to capture executive attention and prove marketing's revenue impact using AI-powered content, predictive lead scoring, and attribution frameworks that finally connect spend to pipeline.

Format: Workshop. Limited 15 spots.

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3:00pm - 3:45pm

AI Transformation Executive Roundtable with Chloe Tambe

Hosted by Chloe Tambe, Director, AI Transformation, HubSpot.

Join an intimate roundtable designed for directors and executives to learn and share frameworks with one another for driving sustained adoption across complex organizations.

Format: Executive Roundtable. Limited 10 spots.

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4:30pm - 6:30pm

Upmarket Mixer

Join fellow upmarket executives for drinks, bites and live entertainment to round up the day! Enjoy our lounge space and meet fellow GTM executives.

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ALL DAY

Open Lounge

Join us all day in our lounge in between your sessions or come network with our team!

Activities will include unplugged coffee chats with our Account Executive team, headshot station to refresh your professional photo and complimentary food and drinks all day

Featured Speakers

  • Kipp Bodnar

    Chief Marketing Officer

    HubSpot

    Kipp Bodnar is the chief marketing officer of HubSpot, where he sets HubSpot’s global marketing strategy to drive awareness and demand for HubSpot’s products.

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