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Webinar Details

Learn how to improve your lead conversion rate by running and analyzing marketing experiments.

Duration: 1 Hour

Who should attend?

Marketing professionals and business owners. No technical experience required.


Dan Zarrella, Viral Marketing Scientist and Inbound Marketing Manager at HubSpot.

Technical requirements:

Internet connection and computer speakers for audio.

No matter how well your ads, emails and landing pages are performing, they can always be doing better. By not striving for constant improvement you're leaving money on the table and letting your competition eat your lunch. Join this webinar for tips on testing, measuring, and analyzing your marketing programs to improve your lead conversion rate.

scientific experiment

This free webinar covers:

  • What marketing programs and program elements to test
  • How to convert website visitors into leads with calls to action and landing pages
  • Tips for effective calls to action and landing pages
  • What marketing metrics to track and how

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