Marketing has gone through many transformations, especially in the last decade. Our marketing focus has shifted from print media to online media, from direct mail to social media and blogging. Not to mention the rapid adoption of smart mobile devices and people’s addiction to real-time communication. These are only a few of the recent changes marketing has gone through.
To help sketch out the reinvention of marketing and put it in a larger context, we've compiled 100 ideas that have changed the industry forever. This ebook features ideas from recognized historical figures, marketing thought leaders and practicing marketing professionals.
In this ebook, you will ready about marketing's ties to: