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HubSpot is an inbound marketing and sales software platform that helps companies attract visitors, convert leads and close customers.

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2017 Demand Generation Benchmarks Report

Cross-Industry Standards for Measuring Your Marketing Performance

We've surveyed hundreds of marketers on everything from website to email performance and everything in between. Here's what they said.

  • Within the ever-changing digital space, it's absolutely critical to benchmark your growth against others within your competitive landscape. That said, taking a peek behind the curtain of other businesses isn't always so easy.
  • That's why we surveyed hundreds of marketers across companies of all types and sizes to help you understand where you stack-up. For this year's report, we focused on KPIs around revenue attainment, email and web performance, cost per lead, popular marketing tactics, and more.
  • In order to help you glean actionable takeaways from the report, we sliced report data by industry and company size, along with providing a brief analysis and key takeaways for each stat We hope it helps you better inform your marketing this year. 

The following are just a few data points we break down by industry and company size:

  • Average Cost per Lead
  • Email Open and Click Rates
  • Website Traffic
  • Popular Marketing Tactics
  • Revenue Attainment
  • Quality of Demand Generation

Frequently Asked Questions

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Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

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