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Webinar Details:

Duration: 60min


Jeanne Hopkins is HubSpot's Marketing Director.

Mark Kilens is an Inbound marketing Consultant at HubSpot.

Technical Requirements: Internet connection and speakers/headphones

Who should view? Marketers interested in strengthening their business via email marketing.

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What should go above the fold? What exactly does CPM and CTR do? What's the bestdescribe the image way to personalize? These are the types of questions we discuss in 60 minutes.


Jeanne Hopkins, HubSpot's Director of Marketing, and Mark Kilens, a HubSpot Inbound Marketing Consultant, cover 60 of the most frequently asked questions on email marketing.

Among the questions we cover in this webinar are:

  • What is a good Open Rate?
  • Should I personalize our emails?
  • Is a Privacy Policy necessary?
  • Should I be concerned about Spam Filters?
  • How do I get more Subscriptions to my email newsletter?