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HubSpot Academy Certifications

Become a certified AEO expert and get your brand in front of buyers who are asking, not searching

Two new, free certifications to build your Answer Engine Optimization skillset — from strategy to execution.
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AEO LP (1)

Search engine optimization isn't enough anymore.

Answer engine optimization (AEO) is the practice of making your brand visible in AI-generated answers — not just search rankings. When a buyer asks ChatGPT "What's the best CRM for a growing sales team?" the brands that appear in that answer didn't get there by accident. They built content and authority that answer engines trust.

AEO isn't a replacement for SEO. It's the next layer — and the brands showing up in AI search tomorrow are the ones building their AEO presence today. 

Two certifications. One end-to-end AEO skillset.

Whether you're starting from scratch or ready to execute inside HubSpot, there's a certification built for where you are — and where you're headed.

AEO Strategy Cert

Free · Product-agnostic

AEO Fundamentals Certification

Understand AEO as a discipline before you touch a single tool. This certification covers how answer engines work, why buyer behavior is shifting, and how to build the strategic foundation for lasting AI visibility — regardless of what platform you use.

You'll learn to:

  • Explain how answer engines select and surface content
  • Define AEO metrics: visibility score, share of voice, sentiment, and citation rate
  • Build a strategic framework for AEO that maps to your business goals

 

Get Certified in AEO Fundamentals

 

HubSpot AEO Software Cert

Free · HubSpot-specific

Implementing AEO With HubSpot

Turn strategy into results — inside HubSpot. This certification walks you through the full AEO workflow: from running your first audit with the AEO Grader to reading your visibility dashboard, acting on recommendations, and building a reporting cadence that connects AI visibility to pipeline.

You'll learn to:

  • Set up HubSpot AEO, configure your prompt set, and track competitors
  • Interpret your brand visibility score, sentiment score, and share of voice
  • Use citation analysis and recommendations to move your score week over week

 

Get Certified in Implementing AEO With HubSpot

Which certification is right for you?

AEO Fundamentals Certification

You're a good fit if you:

  • Are new to AEO and want to build a strong foundation before diving into any tool
  • Work at an organization that doesn't use HubSpot
  • Want to lead AEO strategy for your team, regardless of what platform you're on
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Implementing AEO With HubSpot

You're a good fit if you:

  • Are ready to move from understanding AEO conceptually to executing it in the platform
  • Are already using HubSpot's Standalone AEO tool or Marketing Hub Pro or Enterprise
  • Want hands-on guidance for setting up, reading, and acting on your AEO dashboard
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Both Certifications

Want the full picture? Start with the AEO Fundamentals Certification to build your strategic foundation, then move into Implementing AEO With HubSpot to execute it in the platform. Together, they make you an end-to-end AEO expert.

Learners who complete both earn the AEO Dual Certified badge, a credential that recognizes full-spectrum AEO expertise.

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What is HubSpot Academy?

HubSpot Academy is the worldwide leader in free online training for marketing, sales, and customer service professionals. We specialize in comprehensive certifications, singular topic courses, and bite-sized lessons for professionals looking to grow their career and business.

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