B2B buyers expect a frictionless, digital buying experience that matches B2C. A great buyer experience is powered by a customer relationship management (CRM) solution, which is integral to harnessing and activating customer data to improve the customer experience.
Today’s sales organizations are limited by back-office accounting software that traditionally lacks context and connectivity to the individual customer, resulting in poor payment processes. In fact, more than half of B2B sellers say failure to optimize the payments process leads to poor customer retention and lost or delayed revenue.