Accelerate and Improve the Buyer Experience with CRM-Powered Payments

Available On-Demand

This event was recorded live February 8, 2022.

93% of B2B companies want to transform their company culture to be more customer-centric.

In 2022, that means CRM-powered payments:

B2B buyers expect a frictionless, digital buying experience that matches B2C. A great buyer experience is powered by a customer relationship management (CRM) solution, which is integral to harnessing and activating customer data to improve the customer experience.

Today’s sales organizations are limited by back-office accounting software that traditionally lacks context and connectivity to the individual customer, resulting in poor payment processes. In fact, more than half of B2B sellers say failure to optimize the payments process leads to poor customer retention and lost or delayed revenue.

HubSpot and Stripe commissioned Forrester Consulting to evaluate the use of CRM technology, specifically systems with embedded or native payment functionality, and how these tools can deliver exceptional buyer experiences by bringing payment data out of the back-office and into the hands of customer-facing teams.

Join this live webinar to hear directly from experts at Forrester about the need to deliver an exceptional buyer experience, and HubSpot and Stripe about how your organization can leverage CRM-powered payments to unlock new revenue streams with fewer tools and less time.


  • Maryann Akinboyewa

    Maryann Akinboyewa

    SR Product Marketing Manager, Commerce

  • MS-1

    Matt Schnitt

    Sr Director of Product, Commerce & Payments

  • KL

    Kate Leggett

    Vice President, Principal Analyst

  • mh

    Matt Hennessy

    Platform Partnerships


Above data is from a commissioned study conducted by Forrester Consulting on behalf of HubSpot and Stripe, September 2021.