Account-Based Marketing is a growing trend for businesses that go after a carefully selected set of companies. It might sound easy but ABM is a lot more than making a list of target companies. It requires a tightly aligned sales & marketing teams using a multi-channel approach that integrates personalization across the customer journey.
Ari Plaut, product marketing manager, covers how HubSpot’s products handle Account Based Marketing. Ryan Spillane head of corporate sales for the west coast walks through an example of ABM Selling here at HubSpot, and Sam Balter, Field Marketing Manager goes over things to watch out for when building an ABM and Inbound strategy with
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!