Actions your ideal customers take online can help your business better understand their challenges and unmet needs, and how your offerings can help. As your database grows and your buyer becomes more complex, this becomes increasingly true.
But which data points are most helpful, and how should you incorporate these key events or info into your marketing and sales strategies?
This week, we’ll examine what info you should be gathering across your web, chat, and email assets, how to stay organized with this new influx of data, and best practices for personalizing the buying experience.
Check out our new educational series focusing on the shifts you need to make to build a marketing strategy for today’s unique situation and tomorrow’s new economy.