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Adapt 2020:

An Education Series

As we’ve heard from so many of you, the global health and economic crisis has upended businesses across every industry. We hope you'll join us as we work together to find new strategies, opportunities for connection, and paths for conversion.

This year - through weekly content installments - we’ll be focusing on the shifts you need to make to build a marketing and sales strategy for today’s unique situation and tomorrow’s new economy.

Each Week You'll Get:

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Benchmark Data

We're digging into our own aggregated and anonymized customer data to help bring to light current marketing, sales, and services trends. 

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Educational Content

Blog posts, guides, templates, and more - we'll share relevant resources that help you put these strategies into action. 

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Live Events

Each week, we'll bring you thought leaders from across sales, marketing, and services to share their thoughts and answer your questions.

Improving Web Experience with Chat

Chat volume has steadily risen week-over-week since the beginning of the pandemic, peaking the week of July 27 with a 64% increase over pre-COVID averages . Bottom line - if you’re not using chat to serve your customers yet, you should be considering it. And if you are using it, you should be making sure it’s providing the person on the other end with a great experience.

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    Spotlight Webinar

    This Thursday at 10AM PT | 1PM ET, sit down with HubSpot's Head of Conversational Engagement, Connor Cirillo and Marketing Director, Marwa Greaves as we explore why chat has been poised for such a meteoric rise, and what you should consider when building out your own chat strategy.
    Register Now
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Explore Past Weeks

View dozens of on-demand webinars, guides, blog posts, user-trainings and more by browsing themes from previous weeks of Adapt 2020.

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What data is informing what we talk about and how?

We're looking at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic.

Explore the Data

Additional Assistance from HubSpot App Partners

Many HubSpot app partners are offering discounts, flexible terms, and new packages in these challenging times. We’ve highlighted their offers on this page.