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Adapt 2020:

An Education Series

As we’ve heard from so many of you, the global health and economic crisis has upended businesses across every industry. We hope you'll join us as we work together to find new strategies, opportunities for connection, and paths for conversion.

This year - through weekly content installments - we’ll be focusing on the shifts you need to make to build a marketing and sales strategy for today’s unique situation and tomorrow’s new economy.

Each Week You'll Get:

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Benchmark Data

We're digging into our own aggregated and anonymized customer data to help bring to light current marketing, sales, and services trends. 

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Educational Content

Blog posts, guides, templates, and more - we'll share relevant resources that help you put these strategies into action. 

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Live Events

Each week, we'll bring you thought leaders from across sales, marketing, and services to share their thoughts and answer your questions.

Ecommerce and Today’s Buyers: What You Need to Know To Drive Sales Online

How can your business compete for the attention of online shoppers this year and beyond? Online shopping has been on the rise for years, and it's expected that people will flock to online retailers in this unprecedented holiday season. It’s one thing to take your existing customers and drive them online, but another to grow a successful ecommerce business.

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    Featured Webinar

    This Thursday, join HubSpot Director of Sales Productivity, Morgan Jacobson, as he talks about how brands can prepare for the holiday season and beyond to capture the increased share of online shopping. He'll be joined by experts from Woocommerce, Wix, and Later. 

    Register Now

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Explore Past Weeks

View dozens of on-demand webinars, guides, blog posts, user-trainings and more by browsing themes from previous weeks of Adapt 2020.

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What data is informing what we talk about and how?

We're looking at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic.

Explore the Data

Additional Assistance from HubSpot App Partners

Many HubSpot app partners are offering discounts, flexible terms, and new packages in these challenging times. We’ve highlighted their offers on this page.