HubSpot_logo Kissmetrics
Advertise Effectively in Today's Digital World

How to Advertise Effectively in Today's Digital World

Aligning an Outbound Tactic with the Inbound Methodology

Revamp Your Advertising Strategy for Today's Customer Behavior

  • Since 2006, inbound marketing has been the most effective marketing method for doing business online. Instead of the old outbound marketing methods of buying ads, sending spammy emails, and praying for leads, inbound marketing focuses on creating quality content that pulls people toward your company and product.

  • In today's highly-digital and ad-blocked world, this same idea should be applied to your advertising. Combining inbound methodology with your advertising strategy means understanding your audience to create ads that won't be ignored. When you invite people to engage with your brand rather than interrupt their daily lives, attracting people to convert, close, and delight over time is much easier. 

  • To help you out, HubSpot and Kissmetrics joined forces in a live Google hangout on the topic of how to turn an inherently outbound tactic, inbound. In this hangout, the presenters talked about everything you need to know to ensure your advertising efforts aren't going to waste in today's digital, ad-blocked world. Sign up now to see the recording of the live event!

What we'll cover in the Hangout:

  • How to advertise in a way that aligns with inbound marketing
  • How to segment your audience and optimize your advertising strategy
  • Examples of companies advertising successfully & measuring your advertising ROI
  • Common mistakes people are still making with their advertising efforts
  • Advertising on social media platforms like Instagram and Facebook
  • Much more about effectively advertising in today's digital world

Frequently Asked Questions

Why do I need to fill out the information requested?

We will always keep your personal information safe. We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can read more about our privacy policy here.

Is this really free?

Absolutely. Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

Sign me up!

By supplying your contact information, you authorize HubSpot and Kissmetrics to contact you with more content and/or information about each of its services. You further authorize HubSpot to pass your information to Kissmetrics for these purposes.