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Advertising Plan Kit
[Free Planning Templates + Guide]

Free Resources


Plan and launch an effective and profitable advertising campaign with this guide and set of templates.

Take the guesswork out of planning your next advertising campaign.

Let's run a tactical, effective advertising campaign.

It's time to run your advertising campaign to spread the word on your company, product, or service. But which platforms should you advertise on? And how can you plan and present your thoughts to stakeholders?

This kit includes a guide on the cost, pros, and cons of common advertising methods, in addition to a planning template and a pitch deck to share with your company. Download now to run the optimal ad campaign for your business.

Frequently Asked Questions (FAQs)

  • HubSpot's advertising plan kit and guide will help you execute your advertising campaign. It includes how to identify what product or service to feature, where and when to advertise, which audience to target, the cost of advertising in various media outlets, and some low-cost options for those on a budget.

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  • There are a lot of things that go into creating a marketing plan. These are just some of the items you should include when making your own:

    • Executive summary
    • A mission statement
    • Goals
    • Content standards
    • Situation analysis
    • SWOT analysis
  • Absolutely!

    Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!

  • A marketing plan is a business document that outlines the strategies for implementing and executing an organization's marketing efforts. It typically includes information about product, price, promotion, place (distribution), packaging, positioning and people.

  • A marketing plan is a written document that sets out the goals and objectives of an organization's marketing activities and often includes:

    • Description of your product or service
    • Market analysis (including size, growth rates, demographics)
    • Marketing goals
    • Objectives (what do you want to achieve?)
    • Pricing details (who pays for what?)
    • Advertising plan (where are you going to advertise?)
Access the tools you need to plan and launch an ad campaign.