Live Webinar

From Experiment to Impact: AI Agents in the Real World

WED 18 MARCH 2026

11:00 AM - 12:00 PM AEDT | 8:00 - 9:00 AM SGT

AI agents promise efficiency, scale, and better customer experiences. The challenge is knowing where to start, how to measure impact, and how to scale without compromising trust or brand reputation.

So what does successful AI agent adoption actually look like in the real world?

In this interactive panel, HubSpot sits down with leaders from two very different industries to explore how their teams are deploying AI agents today. You’ll leave with clear, practical insights into what’s working, what isn’t, and how to move from experimentation to impact with AI agents.

What to Expect

The future of customer-facing teams isn’t about choosing between humans or AI. It's about building teams where each does what they do best.

In this webinar, you’ll hear directly from teams using AI agents today. Through a candid, practical discussion, they’ll unpack the use cases they prioritised, how they measure success beyond efficiency, and what it took to secure internal confidence while balancing speed and risk.

What's inside:

✓ How teams choose the right customer-facing AI agent use cases
Learn how leaders prioritise where to start, which use cases deliver early impact, and where they’ve chosen not to deploy AI agents yet.

✓ What meaningful ROI looks like in practice
Hear how to measure success beyond efficiency, including impact on customer experience, retention, and revenue.

✓ How to balance speed, risk, and internal confidence
Understand how teams are putting guardrails in place, securing stakeholder buy-in, and moving quickly without compromising trust or brand reputation.

Meet the Speakers

Marcel Peifer

Head of Digital & Sustainability
Wilderness Motorhomes
Marilia Adamson

Head of Customer Success, JAPAC
HubSpot
Mark Deacon

Chief Revenue Operations Officer
Canibuild

Frequently Asked Questions

This webinar is for GTM leaders and operators across marketing, sales, and customer service who are exploring how to deploy AI agents.

It’s especially valuable if you’re evaluating where to start with AI agents, looking to prove ROI beyond efficiency gains, or trying to balance speed of adoption with trust, risk, and brand impact.

Whether you’re leading AI strategy or responsible for implementation, you’ll gain practical insight to help you move from experimentation to real-world impact.

Hybrid human–AI teams combine human judgement, strategy, and oversight with AI agents that handle execution at speed and scale. In these teams, humans set direction, define guardrails, and make decisions, while AI agents support customer interactions, surface insights, and automate repeatable tasks.

This model allows teams to move faster and deliver more consistent experiences, without losing control over quality, trust, or brand standards.

By registering for this webinar you also agree we may share your information with Contrast (the vendor that provides the webinar platform) and that you have read and agree to the Contrast Privacy Policy and Terms of Service.

From Experiment to Impact: AI Agents in the Real World

What to Expect

Meet the Speakers

Marcel Peifer

Frequently Asked Questions

I can't join live. Will this be recorded?

How do I join the webinar?

Who should attend this webinar?

What are hybrid human-AI teams?