Webinar Recording
AI Agents on Your GTM Team: From First Steps to Revenue
AI adoption doesn't have to start with a complete transformation. Take the first steps toward putting agents to work across your team.
What this session covers
Every GTM leader is being asked the same question: What's your AI strategy? The pressure to adopt AI is growing, but many Canadian organizations are still working out how AI fits into day-to-day operations.
Which work should AI actually own? Where should people stay involved? How do you move beyond standalone tools and pilot projects to an approach that supports your team and drives revenue?
Tune into HubSpot and Six & Flow's conversation about what it takes to make AI agents a productive part of your GTM team, where you'll:
- See AI agents in action across sales, marketing, and service with live Breeze demos
- Learn where AI agents add the most value and where human judgement should stay in the loop
- Get Six & Flow's FLAIR framework for moving from your first AI initiative to measurable business results
- Leave with practical ideas and use cases you can apply within your own GTM team
Whether you're just starting to explore AI or looking to move beyond experimentation, you'll leave with a practical framework for taking the next step.
Save your seat
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It's powerful to start with your own Loop Marketing campaign idea and pressure test it with Breeze Assistant. You get personalized recommendations for distribution channels and tactics that help you reach your ideal customers where they actually are.
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Since deploying the Customer Agent, our human agent's first-response time on email dropped 54% and resolution time dropped 36%. Customer Agent absorbs 79% of chat volume, so our team finally has bandwidth to focus on complex cases.
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After replacing sequences with Prospecting Agent for unbooked MQLs, we saw a 28% increase in total meetings booked. The results speak for themselves and we're just getting started.
Your Speakers
Frequently Asked Questions
Yes. All registrants will receive the full recording within 24 hours after the event.
No. The session covers frameworks and concepts that apply regardless of your current tech stack. HubSpot's Breeze agents and Smart CRM will be referenced as practical examples, but the core takeaways around agent accountability and human handoffs are applicable to any GTM team evaluating AI.