Leaders are already seeing the power of AI technology for business growth. Our latest survey data revealed that 68% of marketing leaders at the director level and above say that if AI and automation were fully implemented in their company, the business would see unprecedented growth. And 62% of business leaders say their company has already invested in AI and automation tools for their employees to leverage: Of those, 71% report positive ROI, and 72% say AI and automation make their employees more productive.
AI technology is evolving quickly, and there’s much to learn. Experience with AI tools and advanced prompt engineering (structuring AI requests strategically) are rapidly becoming in-demand marketing skills, and AI is opening up new dedicated roles. By learning to chat with an AI tool, marketers unlock a whole world of insights, ideas, and enormous time savings.
Download the report to explore the trends in AI for marketing, along with insights from leaders in tech on what these trends mean for business growth.
Just sharing some free knowledge that we hope you’ll find useful. Keep us in mind next time you have marketing questions!