2024

AI Insights for Marketers [New Data]

Discover how AI is transforming the industry and empowering professionals through the insights of 1,000+ marketers.

Key Insights in This Report:

As marketers, we’re tasked with a heavy responsibility. We start, nurture, and rebuild customer relationships in ways that empower our colleagues in sales and customer experience (CX) to succeed. To tick those boxes, we have to think creatively. When we step outside our day-to-day routines and examine marketing from a new angle, it’s easy to see how AI seamlessly fits into the equation.

Kipp Bodnar

CMO

HubSpot

AI Hesitation

Replacing Fear with Confidence

Over half of marketers stated they feel pressure to learn AI or risk becoming irrelevant, and nearly 75% of marketers believe AI will become a workplace staple within the coming years.

How Marketers are Using AI

Career

AI Is Driving Career Momentum for Marketers

By handing off routine tasks to an AI tool, marketers gain more time in their workdays. They can use that extra time to focus on tasks that require more strategic thinking—or have the potential to drive better results for their business.

86%

of marketers report that AI saves them 1+ hours a day by streamlining creative tasks.
75%

of marketers say they use AI to reduce manual task time.
44%

of marketers think AI is very effective at performing data analysis.

Discover AI Opportunities Shaping the Future of Marketing

Explore the latest use cases, emerging concerns, career impacts, and predictions for the future of AI. This is the report you need to stay competitive.

Generative AI

Navigating Content Creation with AI

The content creation boom has heightened marketing expectations. To stay relevant, marketers face large workloads and tight deadlines, increasingly turning to AI to achieve their goals.

How do you use AI for content creation?

Looking Ahead

AI Is Here to Stay—And That's a Good Thing

Marketing leaders agree that, although AI is still evolving, teams can leverage it now to boost ROI. AI software solutions are affordable, scalable, and customizable, empowering teams with data analysis capabilities.

68%

of marketing leaders reported ROI on their AI investment.
45%

said AI tools make employees more productive.
48%

of marketing leaders have invested in AI tools for their teams.