2025

AI Trends for Marketers

A global snapshot of how over 1,500 marketers are using AI to drive results. From emerging trends to behind-the-scenes strategies, we’re diving into how top teams are transforming AI from a side project into their competitive edge.
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Key Insights in This Report:

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This is the year we’re seeing marketers upgrade from simple AI tools and use cases like chatbots and content generation or repurposing to intelligent agents like the Breeze Journey Automation agent. We’ve been pushing every marketing team at HubSpot to experiment, and the results have been incredible. Avoid thinking in limitations. Come up with ideas, and figure out a way to execute them. You might surprise yourself. I see this year as the year everyone adds a few core agents to their team that completely change the game.

Kipp Bodnar

CMO

HubSpot

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Uneven Adoption

Bridging the AI Gap

Organizations are investing in AI at record levels, but employee adoption lags. Closing this gap requires training, support, and a shift in mindset.
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AI Education

Learning AI, the Scrappy Way

Marketers aren’t waiting around for permission — they’re turning to YouTube, online courses, and peer chats to level up fast and stay ahead of the curve.

Resources Used to Learn About AI

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Uncover the AI Trends Redefining Marketing in 2025

Explore real use cases, operational challenges, team enablement strategies, and future predictions from 1,500 marketers worldwide. Stay sharp, scalable, and ahead of the curve.

Return on AInvestment

AI That Pays for Itself

Marketers are turning AI into measurable outcomes by boosting productivity, improving personalization, and accelerating performance across campaigns with clear, trackable returns on investment.

How Marketers Measure AI ROI

Plan. Scale. Win.

From Maturity to Momentum

Reaching AI maturity is only the beginning. This report gives marketers a clear path forward. With resources mapped to each stage of maturity, we’re helping your teams shift from scattered experimentation to structured execution. Remember: the most effective teams are scaling with intention, speed, and clarity.

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    30

    Assess maturity, share results, identify use cases

Discover How Top Teams Use AI in 2025

Dig deeper than hype to learn how real teams are using AI to drive results, save time, and scale smarter. Backed by insights from over 1,500 marketers worldwide, this report gives you the data, frameworks, and action plans to turn AI into your competitive advantage.

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