Marketing Against The Grain | AI ROI Scorecard

The Outcome Definition Check

Four criteria that separate AI strategy from AI activity, including the one-sentence test every project should pass before it gets a budget
The Function-by-Function Audit

The metrics that actually signal AI value across marketing, sales, support, and ops. Token spend doesn't count
Your Score and What It Means

Three outcome tiers (Token Maxing, Transitioning, Outcome Maxing) with a specific next action for wherever you land

Your AI ROI Scorecard

AI spend is growing, but can you clearly explain what changed in your business because of it?

That's the gap this scorecard was designed to close.

Two sections, eight items, and a scoring framework that maps your team's AI usage against actual business outcomes — not activity metrics. The outcome definition check tells you whether your AI projects have a clear strategy. The function-by-function audit tells you whether you're tracking the metrics that actually prove AI value across marketing, sales, support, and ops.

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The AI ROI Scorecard

The Outcome Definition Check

The Function-by-Function Audit

Your Score and What It Means

Your AI ROI Scorecard

We will always keep your personal information safe.

The AI ROI Scorecard

The AI ROI Scorecard

The Outcome Definition Check

Your AI ROI Scorecard

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The AI ROI Scorecard