New Data for 2024

Discover the Future of Sales with AI

Unlock the power of AI to transform your sales strategy with our comprehensive 2024 AI Sales Trend Report. Discover insights and data-driven strategies to enhance your sales performance.

Key Insights in This Report:

AI is not here to take our jobs... AI is here to make our jobs easier and more effective. At HubSpot, we've shown that by automating most manual tasks with AI agents, we can have more productive workdays and engage more effectively with potential clients.

Nathalie Castro

Growth Specialist, Sales Team Lead

HubSpot

AI Adoption

Rise in AI Adoption Among Salespeople

AI adoption in sales has surged from 24% in 2023 to 43% in 2024, indicating that more salespeople are leveraging AI to personalize outreach and close more deals quickly.

43%

of those surveyed reporting using AI in their sales process.
23%

of sales directors expect to increase their team’s headcount with AI-assisted administrative roles.
69%

of salespeople with AI-powered CRM say that AI integrations make them more likely to use their CRM.

AI Efficiency

AI-Powered Tools to Boost Efficiency

87% of salespeople report increased usage of their CRM tools thanks to AI integrations, aiding in better data analysis, forecasting, and overall sales efficiency.

Discover AI Opportunities Shaping the Future of Sales

Explore the latest use cases, emerging concerns, career impacts, and predictions for the future of AI. This is the report you need to stay competitive.

AI Time Savings

The Productivity Leap

Salespeople report that using AI tools for routing tasks, such as data entry and personalization, saves them time. 73% of surveyed salespeople with AI-powered CRMs state that these tools have significantly boosted their team’s productivity by automating manual tasks and enabling better data-driven decisions.

50%

of surveyed sales professionals say that AI enables scalability in ways that would otherwise be impossible.
41%

believe that full AI integrations at their organization would encourage unprecedented growth.
74%

say that AI helped them increase responses for warm and cold calls.

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