How to Rank on AI Search: 5 Strategies to Stay Visible in the AI Era

Search is evolving fast. AI-powered engines like ChatGPT, Perplexity, and Gemini are reshaping how content gets discovered—prioritizing direct, AI-generated answers over traditional search rankings. If your brand isn’t optimized for AI search, you’re already falling behind.

  • How AI search engines rank content

  • Why SEO alone won’t cut it anymore

  • The key players in AI search

  • How to make your brand AI-friendly

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Win AI Search: The Playbook for Marketers

AI-powered search engines like ChatGPT, Perplexity, and Gemini are changing how content gets found. Traditional SEO isn’t enough anymore. This guide breaks down exactly what AI search looks for, how to structure your content, and what steps you need to take to stay visible. Learn the key strategies top brands are using to get featured in AI-generated results and future-proof your search presence.

AI Search is Reshaping How Content Gets Found

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    Traditional Search is Declining

    By 2026, traditional search traffic is expected to drop by 25%. AI-powered search engines are prioritizing direct answers over ranked links, changing how brands get discovered.
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    AI Search Ranks Content Differently

    To get ranked, your content needs to provide clear, authoritative answers that AI can easily interpret and reference.

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    Future-Proof Your Search Strategy

    Learn how to align with AI-driven ranking factors and position your brand for long-term visibility

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HubSpot's free AI Search Grader tool provides an assessment of your brand's ranking on AI-driven search engines and recommendations for how to improve. Try it out for free here!

In this ever-evolving era of search, people are increasingly turning to AI search engines for their queries. Forgoing to optimize your brand for AI search engines could result in losing access to a large segment of potential customers. Our playbook answers crucial questions on how AI search engines work and provides core strategies to rank effectively.

Win AI search with five essential strategies to stay future-proof.