HubSpot Marketing Hub

AI SEO Content Lab: Master Content for the New Era of AI Search

The era of AI search is here, and it's fundamentally changing how people discover information. With AI yielding fewer but higher-intent visits, it's more crucial than ever to adapt your content strategy.

Join this interactive session to equip you with the skills to immediately optimize your content for AI readability and high-intent queries. In small conversations with peers in your industry, you will discuss and implement SEO best practices in real time, get feedback, and learn from one another.

August 27th, 2025

12:00pm - 1:00pm EST

Save Your Seat

AI SEO Content Lab

Join us for the AI SEO Content Lab, a tactical, community-focused virtual event designed exclusively for Marketing Hub customers.

In small conversations with peers in your industry, you will discuss and implement SEO best practices in real time, get feedback, and learn from one another.

You'll learn to leverage HubSpot's AI Search Grader and Breeze Co-pilot to audit and refine your existing content. Our peer-to-peer format ensures you'll receive direct feedback and build a personalized, actionable plan to implement these changes directly within your HubSpot portal.

Protect your organic visibility in an AI-first world and convert more qualified traffic.

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Your Host

Crystal King

Senior Professor, HubSpot Academy

Crystal King is a Senior Professor for HubSpot Academy, focusing on social media and AI strategy. Crystal has led global social media and community programs for companies such as Pegasystems, Keurig, CA Technologies, and Sybase. She has taught classes in writing, creativity and social media at Harvard Extension School, Boston University, Mass College of Art, and UMass Boston. Crystal holds an M.A. in Critical and Creative Thinking from UMass Boston. She is also a novelist, and her latest book, IN THE GARDEN OF MONSTERS, is available in bookstores both on and offline.

What To Expect

The live webinar will be hosted by a product pro ready to guide you through all things AI and SEO: HubSpot Academy Senior Professor Crystal King.

The event is estimated to run roughly 50-60 minutes, starting with a short presentation led by Crystal, and then breaking out into discussion groups based on your industry. Each breakout session will be moderated, where you will share what you are SEO best practices, get feedback on what you are working on, and learn from one another.

Our peer-to-peer format ensures you'll receive direct feedback and build a personalized, actionable plan to implement these changes directly within your HubSpot portal.

Attendees and registrants will be sent home with a recording of the live event and access to the slides/playbook presented.

Lead A Breakout Session

We're looking for HubSpot Marketers to lead our industry specific breakout sessions. No presentation or prepared materials are needed to lead your group.