Report

What 300+ Businesses Actually Use In Their AI Stack

Based on a survey of 300+ businesses, this report skips the sponsored "best AI tools" lists and shows you the real data: what companies actually use, what they pay for, and what they've quietly dropped. You'll see how usage, loyalty, and spend tell three very different stories — plus a screenshot-ready verdict on what's actually worth paying for.

Usage, Loyalty, and Spend — Broken Down by Tool

See exactly how ChatGPT, Claude, Gemini, and Copilot stack up not just on who uses them, but who pays for them and who'd keep them if they had to cut everything else — including which tool has the highest "worth it" rate of any major AI tool
A Verdict Grid You Can Screenshot

Worth Paying For, Fine for Free, and Proceed with Caution — one page that tells you exactly where to spend your AI budget and where to hold off, based on real survey data instead of a vendor's pitch
What Actually Earns a Tool Its Keep (and What Gets It Cut)

The #1 reason businesses keep an AI tool, the real reasons tools get dropped, and a 3-question framework you can run your own stack through today

Pick Your Next AI Tool With Data, Not Guesswork

The AI tool market hasn't settled yet, which means the businesses paying attention now are the ones who'll end up with a stack that actually works. This report gives you the real numbers from 300+ businesses so you're not left guessing.

Inside, you'll discover how to:

Tell which AI tool is actually worth paying for, instead of going by name recognition
Use the same 3-question framework businesses use to decide whether a tool earns its keep
Avoid the specific AI tools and capabilities that disappointed businesses the most, and why
Read a screenshot-ready Verdict grid for what to pay for, what to leave free, and what to watch

Access the report and build your AI stack on data, not hype.

We will always keep your personal information safe.

We ask for your information in exchange for a valuable resource in order to (a) improve your browsing experience by personalizing the HubSpot site to your needs; (b) send information to you that we think may be of interest to you by email or other means; (c) send you marketing communications that we think may be of value to you. You can opt-out at any time. Read more about our privacy policy here.

What 300+ Businesses Actually Use In Their AI Stack

Usage, Loyalty, and Spend — Broken Down by Tool

Pick Your Next AI Tool With Data, Not Guesswork

Is this really free?

Why do I need to fill out the information requested?

What 300+ Businesses Actually Use In Their AI Stack